French airline Air France will soon launch a new sister
airline, Joon, starting with medium-haul flights from Paris-Charles de Gaulle
in September, while long-haul flights are penciled-in for flights next summer,
in 2018.
However, at the moment, details are very sparse on what the
new airline will offer. Their official release mentions that the airline is
aimed at the young working clientele, their flight attendants will wear chic
uniforms, and that they are NOT a budget-carrier.
What We Know About Joon – And What We Speculate
1.
It is targeted towards a young customer base,
with the name Joon most probably taken from the word jeune, which means “young”
in French. We’re not sure if those above 35 can book a seat, though, or if 6 is
too young.
2.
It is not low-cost, offering products and
services that mirror Air France. So you’re not only paying for a seat on the
plane, you’re also paying for the branding marketing experience. You know, kinda like dUCk
Scarves ;)
3.
The colour electric blue plays a large role in
their branding – will the flight attendants be wearing jeans? And would these
be available for purchase from the in-flight catalogue? Will there be an It
designer involved? Is it Kanye?
What the female flight attendant uniform might look like at Joon.
What the male flight attendant uniform might look like at Joon.
4.
The press release mentions something about “lifestyles
revolve around digital technology.” We expect exciting technology-stuff
onboard!
This video from Air France's YouTube channel might give you more insight.... or not.
Now everyone can fly, hipster-style!
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